Following the rollout of granular asset-level metrics in Responsive Search Ads (RSAs), Google Ads has now introduced a Historical Performance View, letting advertisers track how each headline and description has performed over time.
Advertisers can now compare asset performance week-over-week or across custom date ranges, with charts for impressions, CTR, conversions, and conversion value per asset.
How to access it:
- Navigate to Campaigns → Assets → Assets → Performance
- Enable the new “Compare date ranges” toggle to visualize trends per asset.
What else is new:
- CSV export now includes asset-level metrics
- Historical scorecards highlight top 3 and bottom 3 assets per campaign
- Supports filtering by campaign type (Search, PMax, Demand Gen)
- Integration with Experiments tab to test new assets based on trends
Why it matters: Advertisers can finally go beyond static labels and optimize RSAs based on real, time-based performance insights.
This update was first spotted by paid search specialists Rachel Schardt and Lucas Orellana.
